Pages per session

Lean to interpret pages per session counts as a signal of either healthy exploration or navigational confusion, depending on context.

What pages per session actually means

This metric refers to the average number of pages a visitor views in one session. While this is not necessarily an exact representation of your primary visitor's experience it can give insight into general browsing habits within your website.

A common misconception

A higher average count of pages per session may not automatically signal successful browsing. For example, a high number of pages per session coupled with a low session duration might indicate that visitors are clicking through pages in an attempt to locate information or a feature they're struggling to find.

Why context matters

The expectations for your website's pages per session should be dependent on the type of website and related goals for visitors.

Content focused