Impact
Website analytics—and an effective use of them—directly impacts your business's bottom line. Explore the importance of analytics and understand the impact you're missing out on.
The cost of not knowing
Many business owners feel lost when it comes to figuring out what their users want—trying lots of different tactics in an effort to make some kind of impact.
Your visitors behavior is already telling you what's working and not working within your website; learning how to collect and interpret this information will help you make better informed and more strategic decisions.
Your website is always "open"
Unlike a physical storefront with set business hours, you can't watch every user browse your website in real time. Website analytics are one of the closest and cost effective ways of observing visitor behavior and gleaning insights.
Real business questions website analytics can answer
Are my marketing efforts reaching the right audience?
If you're seeing a high volume of poorly engaged traffic, outside of your target demographic, it can be a sign that the wrong audience is finding you.
Conversely, if your traffic is your targeted demographic but engagement is still low and exits are high it may be a sign that while your marketing is pulling in the correct audience, something about your website is failing to meet expectations.