Micro-conversions
Meaningful immediate actions are still worth tracking, especially for businesses where the main conversions (such as a sale or booking) are infrequent or slow to occur.
What a micro-conversion actually is
Micro-conversions are small actions that signal interest or progress toward the main goal. Whereas a main, or macro-conversion, is the key event you are driving users towards—such as completing a purchase, or signing up for an account—micro-conversions look to track actions a visitor makes on their way towards that point.
Common examples of micro-conversions
Any action a user takes on the path to completing the main conversion can be identified and tracked as a micro-conversion. Examples of common micro-conversions include the following:
- Adding an item to a cart
- Viewing pricing or contract details
- Watching a product video
- Signing up for a newsletter
- Downloading a resource or guide
- Starting, but not necessarily completing, a form