Event tracking
Understand event tracking as a tool that lets businesses measure specific interactions beyond basic page views. Learn why defining the right events is the key to meaningful event-tracking data.
What event tracking actually is
Event tracking records specific user interactions on a page; such as clicks, video plays, file downloads, form starts, and button presses. Where page views show you only that a page was loaded, event tracking lets you understand actual rates of engagement within it.
Why event tracking matters
Event tracking helps add clarity to user engagement throughout a website in a way that other metrics cannot. While page views tell you how many times a visitor loaded a webpage, and scroll depth can tell you how many visitors reached a specific section within a page, event tracking lets you evaluate how many visitors are actually engaging with a specific call-to-action or other element.
Common events worth tracking
Use event tracking to strategically record interactions on specific elements or type of actions. Example of common events you might want to track include, but are not limited to, the following: