Heatmaps
Learn how to utilize a visual method of observing behavior, engagement, and attention to better understand and improve your website experience.
What a heatmap actually is
A heatmap is a visual overlay that shows you where visitors click, move, or spend attention on a website.
Heatmaps typically use color-coded shading to indicate intensity—red areas indicating no to low activity with oranges, yellows, and greens building to areas of moderate and high activity.
The main types of heatmaps
Clickmap
These heatmaps show where visitors are clicking or tapping on your website.