Device type

Understand why splitting data by device type is essential, and why overlooking device type differences can mask major usability problems.

What device type actually means

Evaluating behavior by device type looks at how website metrics differ depending on the type of user's device—specifically mobile, tablet, or desktop computer.

Understanding how performance changes across devices (particularly visitors on desktop vs. mobile devices) is a critical traffic segment to be aware of.

Why device type matters

Looking at a single averaged metric can hide if a serious problem is happening on just one device. Comparing the way performance changes relative to device can reveal problems in a website's responsively. With mobile devices now representing teh majority of traffic for small businesses understanding the actual performance across different device types is essential.

Red flags to watch out for