Conversion rate
Use this metric to connect website performance to business goals, and learn how to define conversions interpret conversion rates correctly.
What conversion rate actually measures
Conversion rate is the percentage of visitors that complete a desired action. While conversion rate frequently refers to a purchase it does not have to be a monetary transaction. A conversion can be any trackable action that matters to your business.
Define what conversions matter most
Before you can begin tracking and leveraging conversion data you should first define what you want to be considered as a conversion. Some examples of conversions you can track in addition to purchases include form submissions, email signups, CTA clicks, booking requests, etc.