Landing Pages
Landing pages are focused, single‑goal pages that replace homepage traffic for specific audiences, boosting conversions by removing navigation distractions and delivering tailored messages, ideal for ads, offers, lead capture, and targeted campaigns.
Your homepage doesn’t have to do everything. A lot of businesses, especially those without the resources to hire dedicated marketing teams, default to sending all their traffic to the homepage. A landing page is a valuable, and underutilized tool—understanding the difference and the different strengths it offers can change your entire online process.
What is a landing page
A landing page is, typically, a standalone page built around a single goal (often referred to as a campaign) and a single audience. Landing pages are so goal oriented they oftentimes go so far as removing the standard site navigation—eliminating distractions so the user is focused on the single action you want them to take.
How a landing page is different than your homepage
A homepage is meant to introduce your entire brand and business; it is representative of multiple goals and needs to serve multiple objectives depending on the individual user or specific audience.