Accessibility
Web accessibility makes websites usable for people with visual, hearing, motor, or cognitive disabilities—reducing legal risk and improving UX and SEO. Start with an automated scan, fix basics like alt text and contrast, and layer in manual testing or expert help.
Despite there being a growing awareness around the topic, digital accessibility is still one of the most overlooked aspects of the internet, and for many business’s websites.
Commonly misunderstood and dismissed as a niche concern, the implications of ignoring digital accessibility can be far-reaching and significant. Accessibility affects far more of your customers than you have likely imagined, and ignoring it carries both legal and business risk.
What is web accessibility?
Web, or digital accessibility is the process of designing and building a website that can be used by people with a wide range of abilities. Included in this, but not limited to, is ensuring support for visual impairments, hearing loss, motor limitations, and cognitive differences.
We often hear people expressing concern that having an accessible website means it will be boring, or lack brand personality—but that is not the case. Accessible design doesn’t mean having a separate or “flavorless” version of your website, it just means making sure that website works for everyone.