# AccelerateUX
> Practical UX + accessibility guidance for small business owners to improve websites with confidence. Free guides, assessments, and curated articles.
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Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About AccelerateUX](https://www.accelerateux.com/about.md) - Founded by and written by a User Experience expert. Curated with small business owners and website managers in mind.
- [Accessibility at AccelerateUX](https://www.accelerateux.com/accessibility-statement.md) - AccelerateUX commits to accessibility by designing clear content, training staff, running automated and manual tests (keyboard navigation, screen reader support), adhering to WCAG 2.1 AA, and encouraging feedback via support@accelerateux.com to continuously improve the site.
- [Get in touch](https://www.accelerateux.com/contact.md) - Fill out your information and a representative will get in touch within a few days. We try to respond in order of priority, but are a small team and delays may occur during busy periods.
- [Frequently Asked Questions](https://www.accelerateux.com/faq.md) - Quick answers to common questions about pricing, purchases, and more.
- [Privacy Policy](https://www.accelerateux.com/privacy.md) - Privacy at AccelerateUX Purpose The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following: 1. The personal data we will collect; 2. Use of collected data; 3. Who has access to the data collected; 4. The rights of Site users; and 5. The Site’s cookie…
- [Explore Resources](https://www.accelerateux.com/resources.md) - Resources are in-depth explanations about individual concepts that are critical for managing and improving your digital experiences. Learn more about tools and concepts that experts use to identify opportunities to improve websites.
- [Terms and Conditions](https://www.accelerateux.com/terms.md) - Terms of AccelerateUX Conditions of use By accessing this webs site, you are agreeing to be bound by these website Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of thes…

## Posts
- [Accessibility](https://www.accelerateux.com/resources/user-experience/accessibility.md) - Web accessibility makes websites usable for people with visual, hearing, motor, or cognitive disabilities—reducing legal risk and improving UX and SEO. Start with an automated scan, fix basics like alt text and contrast, and layer in manual testing or expert help.
- [Design systems](https://www.accelerateux.com/resources/user-experience/design-systems.md) - Design systems provide consistent, documented guidelines for colors, typography, components, spacing, and interactions, ensuring brand cohesion, easier maintenance, and better user trust across any website, regardless of team size.
- [Responsive Design](https://www.accelerateux.com/resources/user-experience/responsive-design.md) - Responsive design makes a website automatically adapt to any screen size so content stays readable and usable on desktop, tablet, and mobile. It uses layout breakpoints, prevents issues like overlap or cutoff, and should be tested across devices.
- [Landing Pages](https://www.accelerateux.com/resources/user-experience/landing-pages.md) - Landing pages are focused, single‑goal pages that replace homepage traffic for specific audiences, boosting conversions by removing navigation distractions and delivering tailored messages, ideal for ads, offers, lead capture, and targeted campaigns.
- [Information Architecture](https://www.accelerateux.com/resources/user-experience/information-architecture.md) - Information architecture organizes and labels website content so people can easily navigate, search, and understand hierarchy. Clear structure and consistent naming makes a site feel intuitive, improve UX, and support SEO.
- [Friction](https://www.accelerateux.com/resources/user-experience/friction.md) - Friction slows users by creating confusion, extra effort, or hesitation; unintentional friction harms experience, while intentional friction can protect against mistakes. Reducing or managing friction improves conversions, retention, and overall UX.
- [WCAG Levels](https://www.accelerateux.com/resources/accessibility/wcag-levels.md) - WCAG defines three compliance levels—A (basic usability), AA (recommended minimum for ADA compliance) and AAA (most stringent). Most sites should aim for AA, as it balances accessibility and practicality. Automated scans miss many issues, so manual testing remains essential.
- [POUR Principles](https://www.accelerateux.com/resources/accessibility/pour-principles.md) - The POUR framework defines four key accessibility principles—Perceivable, Operable, Understandable, and Robust—guiding the creation of digital content that everyone can see, navigate, comprehend, and use across devices and assistive technologies.
- [Automated vs. Manual Testing](https://www.accelerateux.com/resources/accessibility/automated-vs-manual-testing.md) - Automated accessibility tools catch obvious issues (missing alt text, low contrast, unlabeled inputs), but miss nuanced problems like meaningful descriptions, error-message clarity, heading logic, and real screen-reader/keyboard experience—so manual testing is essential.
- [Assistive Technology](https://www.accelerateux.com/resources/accessibility/assistive-technology.md) - Assistive technology (screen readers, keyboards, voice control, magnifiers, captions, transcripts, and more) helps people with disabilities use digital content. When your site supports these tools, it improves accessibility, usability, and often SEO too.
- [ADA & Legal Risk](https://www.accelerateux.com/resources/accessibility/ada-and-legal-risk.md) - Accessibility lawsuits are rising—2025 federal filings were up 27%, and e‑commerce/retail made up 70% of cases. WCAG AA is the common standard. Demand letters and suits can be costly, but good‑faith effort, statements, and ongoing audits reduce risk.
- [Accessibility Overlays](https://www.accelerateux.com/resources/accessibility/accessibility-overlays.md) - Accessibility overlays claim quick, comprehensive compliance but often fail, can block native tools, add legal risk, and provide little real value; businesses should instead audit, remediate code, gather user feedback, and allocate budget for genuine accessibility improvements.
- [Cognitive Accessibility](https://www.accelerateux.com/resources/accessibility/cognitive-accessibility.md) - Cognitive accessibility helps people with diverse cognitive or neurological needs understand and use your site. Use clear writing, consistent layouts, plain language, and explicit instructions; avoid autoplay, time pressure, and visual clutter.
- [Mobile-First Design](https://www.accelerateux.com/resources/user-experience/mobile-first-design.md) - Mobile‑first design prioritizes creating optimal experiences for mobile devices first, then scaling up to larger screens, ensuring adaptability across phones, tablets, and desktops; this approach improves SEO, user retention, and reduces rework compared to adapting desktop‑first designs.
- [The Fold](https://www.accelerateux.com/resources/user-experience/the-fold.md) - Above‑the‑fold content is the instantly visible part of a webpage; it should convey the brand’s value, build trust, and prompt a clear action, while avoiding clutter, hidden CTAs, carousels, and neglect of below‑fold content.
- [UI vs. UX](https://www.accelerateux.com/resources/user-experience/ui-vs-ux.md) - UI focuses on the visual elements users see and interact with, such as buttons, icons, colors, and layout, while UX covers the overall experience, ensuring ease of use, clear navigation, and satisfying user journeys; together they shape brand perception and product success.
- [Functional Accessibility](https://www.accelerateux.com/resources/accessibility/functional-accessibility.md) - Functional accessibility helps people with diverse motor abilities use your site via keyboard, voice, switch, or eye‑tracking. Avoid mouse‑only actions, hidden focus, keyboard traps, tiny targets, and time limits so everyone can navigate and complete tasks.
- [Visual Accessibility](https://www.accelerateux.com/resources/accessibility/visual-accessibility.md) - Visual accessibility helps people with blindness, low vision, color blindness, and age‑related changes use your site. Improve contrast, add alt text, avoid text-in-images, allow text resizing, and ensure zoom works without breaking layouts—benefiting everyone.
- [What is user experience, really?](https://www.accelerateux.com/resources/user-experience/ux-overview.md) - User experience (UX) is crucial for digital products; poor UX quickly harms brand perception, reduces conversions, and drives customers away, while good UX boosts retention, revenue, and ROI. Optimize navigation, mobile support, and clarity, and regularly test with real users.
- [The Importance of Digital Accessibility](https://www.accelerateux.com/resources/accessibility/accessibility-overview.md) - Digital accessibility makes websites usable for everyone, including people with disabilities. It’s often a legal requirement and can help small businesses reach more customers, improve SEO, and reduce lawsuit risk. Use inclusive design and ongoing testing to maintain it.

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